When it comes to business, one has to search for problems. In fact, it is the starting point to launching any new business. After finding a collective problem or need, ideally, a comprehensive solution should follow. ⠀ ⠀ ⠀
The proposed business solution can take many forms, it can be a product, a service, or an extension of an existing product/service, among others. No matter the approach, industry, business solution or model you are offering, your primary focus throughout the whole thought process should be one and only: your customer!⠀ ⠀ ⠀
Thinking about it, your customer is the key to your business success. On top of that, your customers' satisfaction is the key to giving your business sustainability and profitability. So, where do we start? ⠀ ⠀ ⠀
First and foremost, you need to know and understand your customers' needs, aspirations, and reasons for satisfaction. You must tailor your offerings accordingly. But wait a minute, how can I know what my customers’ needs are? ⠀ ⠀ ⠀
This step will require some research. You will have to find your customers, reach out to them, and ask for their feedback. You need to be bold; but trust me, many people will be more than happy to help you after sending them a simple message! Another easy way to go around this is through social listening. Stay attentive to social conversations, meetups, or networking events that involve your prospective customers, be there, personally network with them and indirectly seek answers to your questions. Finally, you can gain feedback from your competitors and their audiences. Read into the comments, reviews, and website feedback customers leave for your competing brands. Gather data about what they love most and what they hate. Build on all the info you get, and come up with a business offering that will become your customers' market favorite! ⠀ ⠀ ⠀
Have you found your customers yet? If not, let me help you out! ✨⠀ ⠀ ⠀
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